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Send is an email marketing tool where you just say what you want to send — AI writes the copy, builds the design, and once you approve, it handles the send and the results. Those results become material for the next campaign, so it gets better the more you send. You only pay for emails sent. Fill in three things and you're off.

Go to Settings

1. Sign in

Sign in with Google or a 6-digit email code. Teammates on your company email domain (e.g. @company.com) are grouped into the same workspace automatically, and the first person becomes the owner. Sign up and you get $2 (1,000 emails) free.

Sign in — continue with Google, or get a 6-digit code by email.
1. Sign in
Sign in — continue with Google, or get a 6-digit code by email.

2. Sender details

Fill in your company name, address, and contact info under Settings → Workspace. These are legally required in the footer of marketing email, so sending is blocked while they're empty. Add your logo and brand color and they'll show up in templates too.

Settings → Workspace — company name, address, contact, brand color
2. Sender details
Settings → Workspace — company name, address, contact, brand color

3. Brand profile

In Settings → Brand profile, enter your tone, target audience, signature, words to avoid, products (name, description, link, price), and frequently used links. AI reads this every time it writes a campaign — following your tone, using product links and prices exactly as written, ending the body with your signature, and never using the words you've flagged. The editor's rewrite and subject line suggestions, autopilot plans, and sendad ai in the CLI all read the same profile.

Settings → Brand profile — tone, key customers, signature, words to avoid, products
3. Brand profile
Settings → Brand profile — tone, key customers, signature, words to avoid, products

4. First campaign — one-line brief, one approval

Write a single line in "What should we send?" on Home (e.g. Holiday promo, 20% off, through 11/25) and you'll get 3 subject line options, body copy, and a design, queued up as awaiting approval. Check the preview, approve, and the send and results tracking run on their own. Want changes? Tweak it in the editor, then approve.

Home — brief field, 1 campaign awaiting approval, this month's numbers, recent campaigns and the autopilot plan
4. First campaign — one-line brief, one approval
Home — brief field, 1 campaign awaiting approval, this month's numbers, recent campaigns and the autopilot plan

5. Move over from another tool

If you were using Mailchimp, SendGrid, or Stibee, go to Subscribers → Import and upload your export CSV. We'll automatically match column names and import your unsubscribe list too.

Subscribers → Import — Pick the tool you were using and upload your CSV.
5. Move over from another tool
Subscribers → Import — Pick the tool you were using and upload your CSV.
Tip
  • Hover the question mark (?) anywhere on screen for an explanation of that field.
  • Invite teammates under Settings → Team. The number of teammates doesn't affect your bill.
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