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Ad mail compliance

Send automatically handles what Article 50 of Korea's Network Act requires. One thing stays on you: only sending to people who opted in.

What Send does automatically

(Ad) prefix in the subject line, company name, address, contact, and unsubscribe link at the bottom of the email, one-click unsubscribe in mail apps, automatic exclusion of unsubscribed, bounced, and complaint addresses, and blocked night-time scheduling (until you confirm consent).

The bottom of the email as it actually goes out — company details, unsubscribe, and view in browser are added automatically.
What Send does automatically
The bottom of the email as it actually goes out — company details, unsubscribe, and view in browser are added automatically.

What you need to handle

Only send to people who gave explicit prior consent (opt-in). Don't upload purchased lists or lists with an unclear source. For night-time sends, get separate consent before checking the box. Reflect unsubscribe requests immediately (Send does this automatically).

Scheduling between 9pm and 8am requires checking "I have night-time consent."
What you need to handle
Scheduling between 9pm and 8am requires checking "I have night-time consent."

Domain reputation

Start a new domain at a low send rate per minute and ramp up over 2–3 weeks. Going past a 2% bounce rate or 0.1% complaint rate can get you blocked by mail providers. Check bounces and complaints in Reports after every campaign.

Reports — sends, opens, clicks, bounces, and complaints by period, at a glance.
Domain reputation
Reports — sends, opens, clicks, bounces, and complaints by period, at a glance.
Tip
  • If you need proof of consent, use a double opt-in form.
  • Sending marketing email from a dedicated subdomain like news.yourdomain.com keeps it separate from your business mail reputation.
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