Campaigns

A campaign is "this email, to these people, at this time." It's organized into four steps: Settings → Recipients → Content → Review & send. When sending starts, recipient count × unit price is reserved from your balance, and any unsent portion is refunded once it's done.

Recipients

Pick lists, tags, and segments, and add exclusion lists. Only people who are subscribed and not on the suppression list become actual recipients. "Pre-send check" in the Review step shows the recipient count, cost, and whether your balance covers it.

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2 Recipients — Check lists, select tags/segments, and set exclusion lists. Unsubscribed, bounced, and suppressed addresses are always excluded automatically.

Sender

Use an address on a verified domain (Settings → Sending domains & providers), or, if you don't have one, mail goes out from a platform address and replies come to your company inbox. Write a sender name people will recognize, like "Acme Marketing Team."

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Settings → Sending domains & providers — add your company domain and register just a few records as the screen instructs.

(Ad) · Scheduling

For promotional mail, keep (Ad) on (it's on by default). Scheduling between 9pm and 8am is only possible if you've checked "We have night-time consent." You can also turn it on for everything in workspace settings.

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4 Review & send → When to send — send now or schedule, with the night-time consent checkbox.

When should we send — now · scheduled · best time to read · gradually

At the review step, choose "Send now," "Schedule," or "At the best time to read." "At the best time to read" learns when these subscribers opened and clicked the most over the last 90 days and schedules the send for that time (or 10am Tue/Wed/Thu if there isn't enough history). Choose "Send gradually" to spread even tens of thousands of emails evenly over 30 minutes to 8 hours. Send handles the sending pace automatically, ramping up gradually for newly verified company domains over the first 2 weeks to reduce spam-folder placement. Use "Copy final review link" to show teammates exactly what recipients will see, no sign-in required.

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Review & send — choose when to send and share the final review link.

Reports

See counts for sent, delivered, opened, clicked, bounced, reported, and unsubscribed, plus clicks by link and an activity graph over time. In "Who read it, where, and how," see device, email app, and country breakdowns, what time of day people read it, how many times each person opened it, and who read it the most. Filter the recipient table by opened, unopened, or clicked, sort by most opens, and download it as a CSV. Gmail and Apple Mail may prefetch images on a recipient's behalf, which can hide their device and location (shown as proxy open).

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A completed campaign — the numbers, response by hour, clicks by link, and per-recipient status.